How can “weakness” reveal strength?
Respected marketer and communicator Seth Godin wrote in one of his blogs under the title “Demonstrating Strength”:
- Defer to others
- Avoid shortcuts
- Tell the truth
- Offer kindness
- Seek alliances
- Volunteer to take the short straw
- Choose the long-term, sacrificing the short
- Demonstrate respect to all, not just the obviously strong
- Share credit and be public in your gratitude
Risking the appearance of weakness takes strength. And the market knows it.
Doesn’t this ring true with us as communicators of the gospel?
If we substitute the words “And the market knows it” with “And those we are reaching with the gospel know it” we have a very powerful incentive to be sincere and self-sacrificing – in short, to be Christ-like.
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